Lena Kwak of Cup 4 Cup hired konnectDesign to further brand her Gluten-free flour, with a consumer-based website. Under the mentorship of Chef Thomas Keller, Chef/Owner of The French Laundry, Lena refined the proprietary blend of gluten-free flour, and they set about making it available to a larger audience. Since Cup4Cup’s release in 2011, Lena was honored in 2012 as one of Forbes “30 Under 30” innovators, a Zagat  “30 Under 30”  honoree and a Martha Stewart  “American Made” Award recipient.