We were asked to brand a new loft space located in the Los Angeles Downtown Arts District; everything from naming and logo development, through sales brochures, signage and web design. How could we say no — it’s the classic Spreckels Sugar Warehouse! The brand — inspired by vintage railroad signage — exudes a modern elegance with a touch of the past. konnectDesign is giving an old landmark a new place within the energetic landscape of the Arts District.